The popper plug is a floating surface lure that gets its name from the sound it makes during the retrieve: give the lure a quick tug and it makes a popping sound against the water. This sound is created by the lure's concave face, which catches water and spits it forward the "pop." Retrieving techniques vary: try a pop-pause-pop approach; or a medium-speed retrieve with repeated pops; or short bursts of pops followed by a long rest. Another popular technique is "chugging" a long series of quick short tugs with just an occasional brief rest. Chugging lets you cover a lot of water in a hurry, but don't go so fast that you're pulling the lure under.
Poppers work best in shallows and around weedbeds when the water is calm or there's a fairly light breeze. They're most effective under cloud cover or low light conditions, when bass won't be looking up into the sunlight. Poppers are designed to get attention and aggravate bass into striking, so long pauses and repeat casts are often essential. They're excellent lures for imitating distressed shad struggling on the surface of the lake.
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